Tag Archives: shopping

Shocking news: Boomers are brand-promiscuous!

An advertising executive recently called us baby boomers “brand-promiscuous.” It’s like being labeled a slut, but in a good way. Let me explain… According to an October 2014 article in the AARP Bulletin, most of Madison Avenue – that bastion of creativity in advertising – is ignoring us boomers in favor of a younger demographic. […]