Tag Archives: pets

Baby boomer pet parents unleash their purse strings

Think about this: There are more than 75 million baby boomers in the U.S., and we control about 70% of the country’s disposable income. We also make up a significant portion of pet parents: Nearly 80 million U.S. households own a pet, according to the American Pet Products Association; of these, 37% are baby boomers. […]