Think about this: There are more than 75 million baby boomers in the U.S., and we control about 70% of the country’s disposable income. We also make up a significant portion of pet parents: Nearly 80 million U.S. households own a pet, according to the American Pet Products Association; of these, 37% are baby boomers. […]
By day, Roxanne Jones is an award-winning freelance copywriter specializing in health and medicine. She launched Boomer Haiku, a humorous blog about life as a baby boomer, in 2015, and a Boomer Haiku greeting card line in 2016 (available at 6 Maine stores; visit www.boomerhaiku.com/shop/ to learn more). Born and raised in Brunswick, she left Maine after high school (Class of 1971) and, after living in Massachusetts and California, came screaming back to her home state in 2006. She enjoys chardonnay, laughing at the foibles and frustrations of getting older, and contemplates plastic surgery to get rid of the wattle on her neck.