Say it ain’t so! I recently read that Cracker Jack—the sweet-salty snack hailed as America’s original junk food—is replacing the iconic mystery prize found inside each box with stickers bearing digital codes for “baseball-inspired mobile experiences” (aka online games). WTH? I understand companies must evolve to keep up with changing customer needs and wants, but […]
By day, Roxanne Jones is an award-winning freelance copywriter specializing in health and medicine. She launched Boomer Haiku, a humorous blog about life as a baby boomer, in 2015, and a Boomer Haiku greeting card line in 2016 (available at 6 Maine stores; visit www.boomerhaiku.com/shop/ to learn more). Born and raised in Brunswick, she left Maine after high school (Class of 1971) and, after living in Massachusetts and California, came screaming back to her home state in 2006. She enjoys chardonnay, laughing at the foibles and frustrations of getting older, and contemplates plastic surgery to get rid of the wattle on her neck.