Tag Archives: advertising to baby boomers

If advertising were honest

If you’re like me, there’s a whole lotta head-shaking and eye-rolling going on when you see TV and magazine ads nowadays. So many of them are so ridiculous, pandering, ageist, sexist, patronizing and/or [insert your adjective of derision here]—especially some ads targeting us baby boomers—that it makes you wonder where Madison Avenue’s head is (besides […]

Shocking news: Boomers are brand-promiscuous!

An advertising executive recently called us baby boomers “brand-promiscuous.” It’s like being labeled a slut, but in a good way. Let me explain… According to an October 2014 article in the AARP Bulletin, most of Madison Avenue – that bastion of creativity in advertising – is ignoring us boomers in favor of a younger demographic. […]